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    I was sitting here doing a meditation this morning, wondering what I would write about today, when I saw a little book on my desk. I picked it up last year. It was a publication from Zoo Magazine entitled PUB AMMO: 1001 guaranteed useless facts. However, I am not so sure they are useless. Let's open the page and take a look inside at some of the facts... At weddings in part of North India, groups of women sing abusive songs directed at the family of the groom.

     

    A Tupperware party starts somewhere in the world every 23 seconds. The soft drink 7-Up got its name from the inventor, who had already rejected six other names for the product. In a feeding frenzy, a shark may eat parts of its own body. It is a criminal offense to drive around in a dirty car in Russia. Polar bears are so perfectly insulated against the cold, they actually spend most of the time trying to cool down. Nine out of 10 people believe Thomas Edison invented the light bulb. Joseph Swan did. Ok,

     

    I am sure you found these ideas interesting. But how can you use them in your copy to boost sales? Let me have a crack at a few of them for a few businesses... A Conflict Management Seminar... "At weddings in part of North India, groups of women sing abusive songs directed at the family of the groom. Thankfully, this probably won't happen at your wedding, but if you are like many customer service people I know you have certainly had your fair share of abuse hurled at you over the years." And in this letter, I am going to show you how to put a stop to it. What this is all about is how to turn negative situations to our advantage.



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